Our story · Est. 2019

Por Latinos
for the world

It started with one shirt and a simple idea: make clothes that actually sound like us. Our culture, our humor, our corazón.

La historia

How it all started

We started in January 2019. Back then we were Remezcla.com, and one of our first shirts read House of Chingasos. Turns out that shirt was the whole brand talking: old‑school vibes, culture, humor and heart. Same thing behind every design since.

We were tired of the cheesy stuff. “Tacos n Tequila.” “I hate tacos, said no Juan ever.” We wanted humor that comes from real culture and real life, on apparel people are actually proud to wear.

And it goes beyond Mexican Americans. HOC is for anyone who loves Latino culture and lives it, through familia, through friends, or because they just get it. Asi es.

Since 2019

The come up

  1. 2019

    It starts

    First drop, first ad, first sale. Somebody actually bought from a brand nobody knew yet.

  2. 2021

    The rocket

    $2.5K, then $11K, then $54K in three straight months. La cultura was talking loud.

  3. 2024

    50,000 strong

    50,000 new customers in one year. Chingones y chingonas repping la cultura everywhere.

  4. 2026

    Apenas empezamos

    10,000 guayaberas in two months, plus all-over print and custom plush. We’re just getting started.

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Start with the favorites

The designs la familia keeps coming back for. Free US shipping on orders $75+.

Featured collection

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Muchísimas gracias

Without you there is no us

Every order, every review, every shirt worn con orgullo. Thank you, familia.— Carlos, founder

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